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Dari Pita Perekat ke Harapan: Kisah 'Hope Tape' Temukan Anak Hilang Korea Selatan

Miko Martunus

Juli 24, 2025

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Seoul, Korea Selatan – Sebuah kampanye sosial inovatif bertajuk "Hope Tape" diluncurkan di Korea Selatan untuk membantu meningkatkan kesadaran masyarakat tentang anak-anak yang hilang. Kampanye ini menggabungkan fungsi sehari-hari pita perekat (tape) dengan informasi penting tentang anak-anak yang masih dicari.

Cara Kerja "Hope Tape"

Dikembangkan oleh Missing Children Korea bersama agensi kreatif Cheil Worldwide, "Hope Tape" adalah gulungan pita perekat yang dicetak dengan detail anak hilang, termasuk foto, nama, ciri fisik, dan kontak yang bisa dihubungi.

Dampak dan Tujuan Kampanye

Menurut Famous Campaigns, ide ini terinspirasi oleh fakta bahwa ribuan anak hilang setiap tahun di Korea Selatan. "Hope Tape" bertujuan untuk memperluas jangkauan pencarian dan mendorong partisipasi aktif masyarakat.

Kisah Sukses

Kampanye ini telah membantu mengungkap beberapa kasus anak hilang berkat laporan dari orang yang melihat informasi di paket atau benda yang ditempel.

Sumber: Ads of the World, Famous Campaigns, Missing Children Korea

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Miko Martunus

CEO & Website Development di CV INAKRI
Follow me on: Instagram | Our Website INAKRI Creative

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